What are the two commonly used methods for classifying accounts?
a. Single-factor analysis and ABC analysis
b. Single-factor analysis and portfolio analysis
c. Sales volume analysis and potential volume analysis
d. Potential sales analysis and Most Likely Sales (MLS) analysis
e. Most Likely Sales (MLS) analysis and Least Likely Sales (LLS) analysis
Question 2
Micro bases of organizational market segmentation require a high degree of market knowledge and focus on the characteristics of decision-making units within each of the various macrosegments.
Indicate whether the statement is true or false
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