LaTosha is very good at getting customers to purchase her company's products. However, her customers are usually dissatisfied with the performance of the products, even though they perform as well if not better than the competition's products. Which of the following is most likely the problem:
a. LaTosha is setting her customers' expectations too high.
b. LaTosha's customers are hard to satisfy.
c. LaTosha isn't doing a good job of prospecting.
d. LaTosha's company makes inferior products.
e. LaTosha is setting her customers' expectations too low.
Question 2
Customer touchpoint critical steps include
A) inspiration.
B) perception
C) sharing.
D) both inspiration and sharing.
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