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Author Question: Which variables are often used as a basis for market segmentation? a. Demographic b. Personality c. ... (Read 29 times)

rlane42

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on: Jun 28, 2018
Which variables are often used as a basis for market segmentation?
 a. Demographic
 b. Personality
 c. Awareness
 d. Knowledge
 e. Lifestyle

Question 2

Jennifer, a salesperson for ABC Industrial Equipment, likes to address certain known sources of buyer resistance before the buyer brings them up. Jennifer is using the ____ method of handling resistance.
 a. Forestalling
  b. Direct denial
  c. Translation
  d. Transition
  e. Compensation


AISCAMPING

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

A


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