Author Question: Marketers who want to serve both consumer and business market sectors should: A) develop a market ... (Read 108 times)

B · **on:** Jun 28, 2018

Marketers who want to serve both consumer and business market sectors should:
A) develop a market oriented organizational plan.
B) become proficient in understanding customers.
C) become proficient in satisfying customers.
D) all of the answer choices.
E) both develop a market oriented organizational plan and become proficient in understanding customers.

Question 2

Marketing testing is appropriate for testing which of the following types of research questions?
a. Brand attitude
b. Awareness
c. Product demand
d. The effectiveness of almost every element of the marketing mix
e. All of the above