Author Question: The method of classifying industrial goods into meaningful categories in the business market centers ... (Read 223 times)

evelyn o bentley · **on:** Jun 28, 2018

The method of classifying industrial goods into meaningful categories in the business market centers on this question:
A) How does the industrial good enter the production process and the cost structure of the firm?
B) How much effort are organizational buyers willing to exert in purchasing this industrial good?
C) Will organizational buyers purchase this industrial good from a distributor or directly from a manufacturer?
D) What is the weight and unit value of the industrial good?
E) How many product alternatives are organizational buyers willing to consider before making a choice?

Question 2

Research that recognizes that a single ad campaign can appear simultaneously across a wide spectrum of media, and attempts to measure it, is called:
a. People metering
b. Single-source
c. Multi-channel
d. Cross platform
e. None of the above