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Author Question: The phases of the information process with which marketing research is involved include which of the ... (Read 67 times)

RYAN BANYAN

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  • Posts: 563
on: Jun 28, 2018
The phases of the information process with which marketing research is involved include which of the following?
 a. The specification of what information is needed
 b. The collection and analysis of the information
 c. The interpretation of that information with respect to the objectives that motivated the study in the first place
 d. All of the above
 e. A and B

Question 2

The E in the SPES Sequence stands for ____.
 a. Explain the benefits
  b. Explain the sales aid
  c. Explore the buyer's situation
  d. Explore additional solutions
  e. None of the above


cam1229

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

B


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