During the mall intercept, two different interviewers asked ...

[Hungry!]

During the mall intercept, two different interviewers asked respondents the same questions. The research company found a significant amount of variation in the responses given to each interviewer. The company felt the variation was a result of differences due to:
 a. temporary personal factors.
 b. situational factors.
 c. characteristics that were measured.
 d. variations in administration.

Question 2

With respect to the purchase decision process, prospect's are most interested in:
 a. Features that produce benefits addressing their buying motives d. Only the features and benefits others have talked about
  b. All features and benefits of a particular product e. All of the above
  c. Only the features and benefits they are familiar with

[jointhecircus]

Answer to Question 1

d

Answer to Question 2

A

[Hungry!]

Wow, this really help

[LVPMS]

Thanks for the timely response, appreciate it