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Author Question: During the mall intercept, two different interviewers asked respondents the same questions. The ... (Read 115 times)

Hungry!

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on: Jun 28, 2018
During the mall intercept, two different interviewers asked respondents the same questions. The research company found a significant amount of variation in the responses given to each interviewer. The company felt the variation was a result of differences due to:
 a. temporary personal factors.
 b. situational factors.
 c. characteristics that were measured.
 d. variations in administration.

Question 2

With respect to the purchase decision process, prospect's are most interested in:
 a. Features that produce benefits addressing their buying motives d. Only the features and benefits others have talked about
  b. All features and benefits of a particular product e. All of the above
  c. Only the features and benefits they are familiar with


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jointhecircus

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


Hungry!

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

bbburns21

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Reply 3 on: Yesterday
:D TYSM

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