Author Question: A public relations firm called Hot Topics is working on a campaign for a new line of children's ... (Read 141 times)

Chloeellawright · **on:** Jun 28, 2018

A public relations firm called Hot Topics is working on a campaign for a new line of children's furniture that is sized and scaled for their playrooms and bedrooms. The plan is to launch a huge p-mail campaign. Because the mailings will need to be directed to those who have children, the feature of p-mail that makes it effective in this case is its:
a. accountability.
b. measurability.
c. flexibility.
d. targetability.

Question 2

The least important member of the buying team is the Gatekeeper.

Indicate whether the statement is true or false