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Author Question: A public relations firm called Hot Topics is working on a campaign for a new line of children's ... (Read 156 times)

Chloeellawright

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on: Jun 28, 2018
A public relations firm called Hot Topics is working on a campaign for a new line of children's furniture that is sized and scaled for their playrooms and bedrooms. The plan is to launch a huge p-mail campaign. Because the mailings will need to be directed to those who have children, the feature of p-mail that makes it effective in this case is its:
 a. accountability.
 b. measurability.
 c. flexibility.
 d. targetability.

Question 2

The least important member of the buying team is the Gatekeeper.
 
 Indicate whether the statement is true or false


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kkenney

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

F


Chloeellawright

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Reply 2 on: Jun 28, 2018
Excellent

Dinolord

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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