A consumer who has an interest in yoga clicks on a yoga-related site. The next time she goes online, the ad server detects her, finds a yoga banner ad, and displays it on the main page. The mechanism that tracks users' online behavior and is able to customize ads to them is called:
a. interstitials.
b. pop-ups.
c. CTRs.
d. cookies.
Question 2
The multi-attribute model for weighting solution alternatives is rarely used by business organizations because it involves complex math.
Indicate whether the statement is true or false
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