This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If your company was planning a radio campaign aimed at 12-16 year old girls in a particular ... (Read 38 times)

luminitza

  • Hero Member
  • *****
  • Posts: 555
on: Jun 28, 2018
If your company was planning a radio campaign aimed at 12-16 year old girls in a particular demographic region, and needed to know what radio stations this age group listened to most often during the after school timeframe from 3:30 - 4:30, you would employ which measurement service?
 a. Nielsen People Meter
 b. Nielsen Diary Panels
 c. Arbitron RADAR
 d. Simmons MRI Reports

Question 2

Which of the following is not a member of the buying center?
 a. Initiator
  b. User
  c. Purchaser
  d. Agent
  e. Gatekeeper


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

carolinefletcherr

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

D


luminitza

  • Member
  • Posts: 555
Reply 2 on: Jun 28, 2018
Wow, this really help

softEldritch

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Radio Telescope Radio Telescope
The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c
Vicksburg Campaign, 1863 Vicksburg Campaign, 1863
Early in the twentieth century, when malnutrition was common, companies such as this one advertised Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Average Number of Days per Year with Thunderstorms Average Number of Days per Year with Thunderstorms
No payments were made on a $2,598 loan during its three-year term. What was the annually ... No payments were made on a $2,598 loan during its three-year term. What was the annually ...
Video: Chemical Synapse Animation

For a complete list of videos, visit our video library