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Author Question: If your company was planning a radio campaign aimed at 12-16 year old girls in a particular ... (Read 58 times)

luminitza

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on: Jun 28, 2018
If your company was planning a radio campaign aimed at 12-16 year old girls in a particular demographic region, and needed to know what radio stations this age group listened to most often during the after school timeframe from 3:30 - 4:30, you would employ which measurement service?
 a. Nielsen People Meter
 b. Nielsen Diary Panels
 c. Arbitron RADAR
 d. Simmons MRI Reports

Question 2

Which of the following is not a member of the buying center?
 a. Initiator
  b. User
  c. Purchaser
  d. Agent
  e. Gatekeeper


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carolinefletcherr

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

D


luminitza

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

xiaomengxian

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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