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Author Question: The Vitality Corporation is planning an ad campaign for its new VitaBilt line of natural vitamins. ... (Read 78 times)

geoffrey

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on: Jun 28, 2018
The Vitality Corporation is planning an ad campaign for its new VitaBilt line of natural vitamins. In its planning meeting, the marketing group is discussing SAUs. The Standardized Advertising Unit (SAU) system is utilized in what advertising medium?
 a. magazines
 b. newspapers
 c. television
 d. radio

Question 2

The evaluative attributes which the salesperson's core product's performance can affect are called?
 a. Evaluative attributes
  b. Must-have attributes
  c. Performance attributes
  d. Psychological attributes
  e. Physiological attributes


johnpizzaz

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

B


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