A business placing an ad for a hair salon is considering metropolitan statistical areas (MSAs) and areas of dominant influence (ADIs). It is looking at what type of advertising?
a. magazine
b. radio
c. television
d. billboard
Question 2
The two general categories of attributes making up the two-factor model of evaluation are?
a. Functional and must-have attributes
b. must-have and evaluative attributes
c. Functional and evaluative attributes
d. Function and psychological attributes
e. Evaluative and delighter attributes
Structure of a hair and its associated sebaceous gland.
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Sensory Areas of the Brain