Author Question: A business placing an ad for a hair salon is considering metropolitan statistical areas (MSAs) and ... (Read 82 times)

TVarnum

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A business placing an ad for a hair salon is considering metropolitan statistical areas (MSAs) and areas of dominant influence (ADIs). It is looking at what type of advertising?
 a. magazine
 b. radio
 c. television
 d. billboard

Question 2

The two general categories of attributes making up the two-factor model of evaluation are?
 a. Functional and must-have attributes
  b. must-have and evaluative attributes
  c. Functional and evaluative attributes
  d. Function and psychological attributes
  e. Evaluative and delighter attributes



mtmmmmmk

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Answer to Question 1

b

Answer to Question 2

D



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