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Author Question: It is important for salespeople to be familiar with the basic types of buyer needs to help ensure ... (Read 29 times)

HCHenry

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on: Jun 28, 2018
It is important for salespeople to be familiar with the basic types of buyer needs to help ensure that:
 a. the buyer is happy with your product.
  b. no significant problems or needs have been overlooked in the process of needs discovery.
  c. the buyer will learn to trust the salesperson.
  d. the salesperson will always be able to match benefits to the needs of the buyer.
  e. None of the above.

Question 2

Cluster analysis is an important tool for identifying market segments because it groups observations based on similarity among measured variables.
 
 Indicate whether the statement is true or false


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katheyjon

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

true


HCHenry

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Reply #2 on: Jun 28, 2018
Thank you :)


katheyjon

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Reply #3 on: Jun 28, 2018
Happy to help you


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