Author Question: Which of the following is most appropriate when the independent variable and the dependent variable ... (Read 17 times)

student77

  • Hero Member
  • *****
  • Posts: 567
Which of the following is most appropriate when the independent variable and the dependent variable are categorical variables?
 a. regression
 b. ANOVA
 c. t-test
 d. cross-tabulation

Question 2

Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:
 a. determine whether or not an ad has made a lasting impact on the viewer.
 b. determine if an ad is offensive to a viewer.
 c. determine involuntary emotional responses to ads.
 d. measure brand recollection.



Toya9913

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

d

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

For a complete list of videos, visit our video library