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Author Question: Which of the following is most appropriate when the independent variable and the dependent variable ... (Read 38 times)

student77

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  • Posts: 567
on: Jun 28, 2018
Which of the following is most appropriate when the independent variable and the dependent variable are categorical variables?
 a. regression
 b. ANOVA
 c. t-test
 d. cross-tabulation

Question 2

Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:
 a. determine whether or not an ad has made a lasting impact on the viewer.
 b. determine if an ad is offensive to a viewer.
 c. determine involuntary emotional responses to ads.
 d. measure brand recollection.


Toya9913

  • Sr. Member
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  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


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