Author Question: Which of the following is not one of the faults of day-after recall testing? a. Biased toward older ... (Read 49 times)

abarnes · **on:** Jun 28, 2018

Which of the following is not one of the faults of day-after recall testing?
a. Biased toward older people.
b. Understates the memorability of commercials with an emotional theme.
c. Tests recall but not if the consumer accepted the message of the commercial.
d. Tests consumer's impression of the commercial but not necessarily of the brand.

Question 2

It is unlikely that salespeople could use technology to differentiate themselves from their competitors.

Indicate whether the statement is true or false