Author Question: What type of brand could benefit from using the unique selling proposition (USP) style? a. A brand ... (Read 62 times)

yoroshambo · **on:** Jun 28, 2018

What type of brand could benefit from using the unique selling proposition (USP) style?
a. A brand that has been around a long time and has remained the same through the years.
b. A brand that has a lot of similar competition.
c. A brand that has unique attributes that set it apart from its competitors.
d. A brand that is just getting started and hasn't quite established a niche yet.

Question 2

Suppose Martin, a laptop computer salesperson, tells one of his customers that his laptop computers weigh only 4 pounds, and Martin knows that the laptop computers actually weigh 6 pounds. Would Martin's comment be considered unethical?
a. Yes, because the information, which his buyer might rely upon, is deceptive.
b. Yes, because he is clearly lying to his customer, an act that is illegal.
c. No, because it is not reasonable to expect that his customer would take his comment literally.
d. No, because it's okay to exaggerate a product's features and benefits when talking with customers.
e. Yes, but only if his customer buys the laptops.