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Author Question: Elizabeth is a fieldworker, and sometimes she just fills in fake answers rather than contacting ... (Read 58 times)

roselinechinyere27m

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on: Jun 28, 2018
Elizabeth is a fieldworker, and sometimes she just fills in fake answers rather than contacting respondents. Elizabeth is engaging in:
 a. interviewer conspiracy.
 b. interviewer cheating.
 c. side-lining.
 d. collusion.

Question 2

The ratio of a brand's advertising expenses to total category advertising expenditures is known as its:
 a. share of voice (SOV).
 b. share of market (SOM).
 c. brand encoding.
 d. share of competition (SOC).


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cloudre37

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


roselinechinyere27m

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  • Posts: 557
Reply 2 on: Jun 28, 2018
Gracias!

jojobee318

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Reply 3 on: Yesterday
Excellent

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