Adherents to the vaguely right versus precisely wrong theory ...

[ahriuashd]

Adherents to the vaguely right versus precisely wrong theory argue that:
 a. Marcom objectives cannot include sales, because there is no direct correlation.
 b. marketing's effect on sales and market share cannot be assessed.
 c. Marcom is not doing its job unless sales and market share are increasing.
 d. marketing's sole objective should be to create higher brand awareness.

Question 2

A pioneer's task involves creative selling.
 
 Indicate whether the statement is true or false

[shaquita]

Answer to Question 1

c

Answer to Question 2

T