« previous next »

Author Question: Adherents to the vaguely right versus precisely wrong theory argue that: a. Marcom objectives cannot ... (Read 93 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
on: Jun 28, 2018
Adherents to the vaguely right versus precisely wrong theory argue that:
 a. Marcom objectives cannot include sales, because there is no direct correlation.
 b. marketing's effect on sales and market share cannot be assessed.
 c. Marcom is not doing its job unless sales and market share are increasing.
 d. marketing's sole objective should be to create higher brand awareness.

Question 2

A pioneer's task involves creative selling.
 
 Indicate whether the statement is true or false


shaquita

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

T


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Activity versus specific activity Activity versus specific activity
Wild-type versus mutant fly Wild-type versus mutant fly
Linked versus unlinked genes Linked versus unlinked genes
The Triangular Theory of Love The Triangular Theory of Love
How Mendel’s theory accounts for the results of his experiment on the inheritance of seed color in ... How Mendel’s theory accounts for the results of his experiment on the inheritance of seed color in ...
Income per Capita versus Income of the Bottom Quintile Income per Capita versus Income of the Bottom Quintile
Video: Biological organic compounds

For a complete list of videos, visit our video library