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Author Question: Adherents to the vaguely right versus precisely wrong theory argue that: a. Marcom objectives cannot ... (Read 41 times)

ahriuashd

  • Hero Member
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  • Posts: 535
on: Jun 28, 2018
Adherents to the vaguely right versus precisely wrong theory argue that:
 a. Marcom objectives cannot include sales, because there is no direct correlation.
 b. marketing's effect on sales and market share cannot be assessed.
 c. Marcom is not doing its job unless sales and market share are increasing.
 d. marketing's sole objective should be to create higher brand awareness.

Question 2

A pioneer's task involves creative selling.
 
 Indicate whether the statement is true or false


shaquita

  • Sr. Member
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  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

T


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