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Author Question: The two elements of the hierarchy of Marcom effects that are linked by a double-headed arrow in the ... (Read 58 times)

magmichele12

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on: Jun 28, 2018
The two elements of the hierarchy of Marcom effects that are linked by a double-headed arrow in the Hierarchy of Marcom Effects model because they are mutually reinforcing are:
 a. brand loyalty and trial.
 b. awareness and expectations.
 c. beliefs and attitudes.
 d. expectations and beliefs.

Question 2

Salespeople working with existing customers are referred to as order-getters, and are not too involved in creative selling.
 
 Indicate whether the statement is true or false


BUTTHOL369

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


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magmichele12

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Reply #2 on: Jun 28, 2018
Thank you :)


BUTTHOL369

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Reply #3 on: Jun 28, 2018
Happy to help you


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