An ad for Visa check card payments shows a young man leaning down ...

[Tazate]

An ad for Visa check card payments shows a young man leaning down to look into the back of his desk drawer with a worried expression on his face and a handful of bills. The ad copy reads Stamps. Another reason to pay bills automatically with your Visa check card. This ad is an example of positioning based on:
 a. experiential needs.
 b. imagistic needs.
 c. functional needs.
 d. symbolic needs.

Question 2

Salespeople rarely get promoted into management positions because their training makes them too valuable where they are.
 
 Indicate whether the statement is true or false

[JaynaD87]

Answer to Question 1

c

Answer to Question 2

F