Author Question: Relative advantage measures the actual objective properties of a brand in comparison to other brands ... (Read 29 times)

geoffrey · **on:** Jun 28, 2018

Relative advantage measures the actual objective properties of a brand in comparison to other brands in its same category.

Indicate whether the statement is true or false

Question 2

The most important part of the salesperson's job is:
a. tracking accounts receivable.
b. the sales process.
c. training new salespersons.
d. maintaining their credibility and integrity.
e. attending training sessions.