Green marketing refers to:
a. marketing that is new for a particular product and does not have proven results yet.
b. environmentally oriented products and the Marcom programs that support them.
c. Marcom programs that are geared toward younger consumers.
d. Marcom programs that have received the green light from the National Advertising Review Council.
Question 2
During the early part of the twentieth century there was widespread interest in how to reduce the cost of sales. Many believed that this could be done by:
a. distributing larger quantities of goods with less motion.
b. hiring lower-cost salespeople.
c. increasing the territory of each salesperson.
d. increasing the efficiency of the factory production process.
e. developing advertising to increase demand for the product.
The Green Revolution
Clockwise from above left: Green turtle (Chelonia mydas), Tuatara (Sphenodon punctatus), Nile Crocod
Fresh Green Beans
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