Influencer marketing refers to a series of personalized marketing ...

[KWilfred]

Influencer marketing refers to a series of personalized marketing techniques directed at individuals or groups who have the credibility and capability to drive positive word-of-mouth in a broader and salient segment of the population.
 
 Indicate whether the statement is true or false

Question 2

Consumers seek certain attributes when they purchase a product. The consumer market segment based on this phenomenon is called the ________ segment.
 a. price-shopper
 b. lifestyle
 c. expenditure pattern
 d. benefits-sought

[Leostella20]

Answer to Question 1

true

Answer to Question 2

d

[KWilfred]

TYSM

[tandmlomax84]

Thanks for the timely response, appreciate it