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Author Question: Influencer marketing refers to a series of personalized marketing techniques directed at individuals ... (Read 122 times)

KWilfred

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Influencer marketing refers to a series of personalized marketing techniques directed at individuals or groups who have the credibility and capability to drive positive word-of-mouth in a broader and salient segment of the population.
 
 Indicate whether the statement is true or false

Question 2

Consumers seek certain attributes when they purchase a product. The consumer market segment based on this phenomenon is called the ________ segment.
 a. price-shopper
 b. lifestyle
 c. expenditure pattern
 d. benefits-sought



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Leostella20

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Answer to Question 1

true

Answer to Question 2

d




KWilfred

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


TheDev123

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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