Author Question: Influencer marketing refers to a series of personalized marketing techniques directed at individuals ... (Read 120 times)

KWilfred · **on:** Jun 28, 2018

Influencer marketing refers to a series of personalized marketing techniques directed at individuals or groups who have the credibility and capability to drive positive word-of-mouth in a broader and salient segment of the population.

Indicate whether the statement is true or false

Question 2

Consumers seek certain attributes when they purchase a product. The consumer market segment based on this phenomenon is called the ________ segment.
a. price-shopper
b. lifestyle
c. expenditure pattern
d. benefits-sought