Author Question: Durano Shoes decides to go global with the understanding that foreign marketing costs would be low. ... (Read 44 times)

Caiter2013

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Durano Shoes decides to go global with the understanding that foreign marketing costs would be low. Which is the recommended price approach for Durano?
 a. Dual pricing
 b. Standard world price
 c. Transfer pricing
 d. Market-differentiated pricing

Question 2

A scale that measures attitudes using a series of bipolar rating scales is called a(n):
 a. nominal scale.
 b. Likert scale.
 c. ordinal scale.
 d. semantic differential.



tandmlomax84

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Answer to Question 1

b

Answer to Question 2

d



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