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Author Question: Durano Shoes decides to go global with the understanding that foreign marketing costs would be low. ... (Read 51 times)

Caiter2013

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on: Jun 28, 2018
Durano Shoes decides to go global with the understanding that foreign marketing costs would be low. Which is the recommended price approach for Durano?
 a. Dual pricing
 b. Standard world price
 c. Transfer pricing
 d. Market-differentiated pricing

Question 2

A scale that measures attitudes using a series of bipolar rating scales is called a(n):
 a. nominal scale.
 b. Likert scale.
 c. ordinal scale.
 d. semantic differential.


tandmlomax84

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


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Caiter2013

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Reply #2 on: Jun 28, 2018
Thank you :)


tandmlomax84

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Reply #3 on: Jun 28, 2018
Happy to help you


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