Author Question: Which type of criterion validity is present if a new measure is taken at the same time as the ... (Read 71 times)

WWatsford · **on:** Jun 28, 2018

Which type of criterion validity is present if a new measure is taken at the same time as the criterion measure and is shown to be valid?
a. concurrent validity
b. performance validity
c. secondary validity
d. predictive validity

Question 2

According to the POPAI Consumer Buying Habits Study, products that are most susceptible to in-store stimuli appear to be:
a. staples like eggs and milk.
b. products that are top-of-mind because they are new or heavily advertised.
c. meat and seafood.
d. non-necessities and products that do not typically occupy top-of-mind thoughts.