Author Question: Ordinal scales have nominal properties, but they also have an absolute zero. Indicate whether the ... (Read 39 times)

james0929 · **on:** Jun 28, 2018

Ordinal scales have nominal properties, but they also have an absolute zero.

Indicate whether the statement is true or false

Question 2

Brand marketers are obligated to show that their CRM efforts yield sufficient return on investment or achieve other important, ________.
a. advertising goals
b. marketing objectives
c. financial goals
d. nonfinancial objectives