Using coupons and sampling to promote trial purchases would be a ...

[segrsyd]

Using coupons and sampling to promote trial purchases would be a good technique for a(n):
 a. established product.
 b. new brand.
 c. mature brand.
 d. brand that used a lot of television advertising.

Question 2

As the category manager at Rich Associates, Brendan has the following responsibilities except:
 a. setting performance standards and measuring actual results against the standard.
 b. finding growth opportunities.
 c. staffing a sales force, including the national sales teams assigned to the major retailers.
 d. determining the marketing mix of the product assortment within the category.

[paavo]

Answer to Question 1

b

Answer to Question 2

c

[segrsyd]

Gracias!

[Jsherida]

TYSM