Author Question: Using coupons and sampling to promote trial purchases would be a good technique for a(n): a. ... (Read 35 times)

segrsyd · **on:** Jun 28, 2018

Using coupons and sampling to promote trial purchases would be a good technique for a(n):
a. established product.
b. new brand.
c. mature brand.
d. brand that used a lot of television advertising.

Question 2

As the category manager at Rich Associates, Brendan has the following responsibilities except:
a. setting performance standards and measuring actual results against the standard.
b. finding growth opportunities.
c. staffing a sales force, including the national sales teams assigned to the major retailers.
d. determining the marketing mix of the product assortment within the category.