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Author Question: Johnson and Johnson manufactures more than 100 brands in nearly 50 product categories. The total ... (Read 88 times)

pepyto

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  • Posts: 547
on: Jun 28, 2018
Johnson and Johnson manufactures more than 100 brands in nearly 50 product categories. The total number of products they manufacture is called the product:
 a. line extension.
 b. cluster map.
 c. mix length.
 d. life cycle expectancy.

Question 2

Advertising in communities outside of the test-market may contaminate the test-market.
 
 Indicate whether the statement is true or false


mceravolo

  • Sr. Member
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  • Posts: 349
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

true


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