Johnson and Johnson manufactures more than 100 brands in nearly ...

[pepyto]

Johnson and Johnson manufactures more than 100 brands in nearly 50 product categories. The total number of products they manufacture is called the product:
 a. line extension.
 b. cluster map.
 c. mix length.
 d. life cycle expectancy.

Question 2

Advertising in communities outside of the test-market may contaminate the test-market.
 
 Indicate whether the statement is true or false

[mceravolo]

Answer to Question 1

c

Answer to Question 2

true