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Author Question: The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ... (Read 45 times)

s.tung

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on: Jun 28, 2018
The key idea that encapsulates what a brand is intended to stand for in the market's mind, like Gillette, the best a man can get, is called a:
 a. television advertisement.
 b. public relations campaign.
 c. sponsorship.
 d. positioning statement.

Question 2

Accessory equipment in the business market is:
 a. not considered a capital item.
 b. purchased by groups involving a large number of decision makers.
 c. a convenience product of the industrial market.
 d. a capital item with a shorter useful life than an installation.


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SeanoH09

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


s.tung

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Reply #2 on: Jun 28, 2018
Thank you :)


SeanoH09

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Reply #3 on: Jun 28, 2018
Happy to help you


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