Author Question: The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ... (Read 149 times)

s.tung · **on:** Jun 28, 2018

The key idea that encapsulates what a brand is intended to stand for in the market's mind, like Gillette, the best a man can get, is called a:
a. television advertisement.
b. public relations campaign.
c. sponsorship.
d. positioning statement.

Question 2

Accessory equipment in the business market is:
a. not considered a capital item.
b. purchased by groups involving a large number of decision makers.
c. a convenience product of the industrial market.
d. a capital item with a shorter useful life than an installation.

SeanoH09 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

d

Answer to Question 2

d

s.tung · **Reply #2 on:** Jun 28, 2018

Thank you

SeanoH09 · **Reply #3 on:** Jun 28, 2018

Happy to help you

Author Question: The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ... (Read 149 times)

s.tung

The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ...

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SeanoH09

The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ...

s.tung

The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ...

SeanoH09

The key idea that encapsulates what a brand is intended to stand for in the market's mind, like ...