Author Question: You are opening a new retail concept store that will sell only upscale chocolates in a ... (Read 65 times)

cherise1989 · **on:** Jun 28, 2018

You are opening a new retail concept store that will sell only upscale chocolates in a Starbucks-like environment. When sitting down to plan your marketing activities, the first consideration should be to:
a. decide what type of grand opening materials you will need.
b. define your customer base.
c. decide on the communications media you will use.
d. choose the appropriate tools to do the job.

Question 2

Which of the following is an unsought product for most consumers?
a. Designer clothes
b. Magazines
c. Long-term insurance
d. Holiday packages