You are opening a new retail concept store that will sell only ...

[cherise1989]

You are opening a new retail concept store that will sell only upscale chocolates in a Starbucks-like environment. When sitting down to plan your marketing activities, the first consideration should be to:
 a. decide what type of grand opening materials you will need.
 b. define your customer base.
 c. decide on the communications media you will use.
 d. choose the appropriate tools to do the job.

Question 2

Which of the following is an unsought product for most consumers?
 a. Designer clothes
 b. Magazines
 c. Long-term insurance
 d. Holiday packages

[quynhmickitran]

Answer to Question 1

b

Answer to Question 2

c

[cherise1989]

Thanks for the timely response, appreciate it

[bitingbit]

Excellent