Author Question: Which of the following aspects is NOT a feature of direct marketing? a. It was developed to work as ... (Read 32 times)

rl · **on:** Jun 28, 2018

Which of the following aspects is NOT a feature of direct marketing?
a. It was developed to work as a mass effort to connect with a target audience.
b. Multiple media are often employed in the process.
c. It is characterized by an immediately available and measurable response.
d. The intent is to interact or create dialogue with a customer.

Question 2

Test markets as a quantitative forecasting method benefit marketers as:
a. they provide realistic information on actual purchases rather than intent to buy.
b. they are quick and provide salespeople with an opportunity to explain their markets.
c. they are effective with stable customer demand and environmental conditions.
d. they are useful for predicting for the long term.