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Author Question: RecorData is a full-service firm that has contracted to conduct surveys for ColorMind Entertainment ... (Read 94 times)

cherise1989

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on: Jun 28, 2018
RecorData is a full-service firm that has contracted to conduct surveys for ColorMind Entertainment Inc RecorData uses portable people meters (PPMs) for this survey. PPMs are:
 a. physical devices used in interviewing techniques.
 b. secondary data generators for tracking turnstile activity.
 c. electronic devices that record the TV viewing habits of individuals.
 d. GIS-enabled consumer tracking devices.

Question 2

The observation that people will perform differently from normal when they know they are experimental subjects is named the halo effect.
 
 Indicate whether the statement is true or false


ashely1112

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

false


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