Author Question: Your firm is a full-service, specialty-line wholesaler and you own display shelves and space in ... (Read 86 times)

bobbie · **on:** Jun 29, 2018

Your firm is a full-service, specialty-line wholesaler and you own display shelves and space in discount stores. Your firm is a

A) specialty-line wholesaler.
B) full-service wholesaler.
C) general-line wholesaler.
D) merchant wholesaler.
E) rack jobber.

Question 2

Tim is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. Tim always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. Tim's attendance at these national meetings and his book purchases are motivated by his need of ________ , one of Maslow's hierarchy of needs.
A) self-actualization
B) physiological
C) social
D) esteem