Author Question: What do we know about product placement? a. We know exactly how to measure the ROI associated with ... (Read 22 times)

frankwu · **on:** Jun 28, 2018

What do we know about product placement?
a. We know exactly how to measure the ROI associated with product placement.
b. We know that their greatest value comes from integration with other promotional elements.
c. We know that it hurts brands to be embedded in the entertainment.
d. We know that relationships are not necessary, just media impressions.

Question 2

Which of the following is a correct description of a symptom?
a. A problem that has outgrown its ability to be contained easily.
b. A computation error during analysis and quantitative comparisons.
c. A bad decision or a poor use of strategic planning.
d. An alert to marketers that a problem exists.