The wholesaler or retailer agrees to meet the operating requirements of a manufacturer. This type of contractual arrangement is called:
a. foreign licensing.
b. franchising.
c. joint licensing.
d. offset licensing.
Question 2
John is counting how many times brands appear or brand names are mentioned in situation comedies on television. This systematic observation and quantitative description of how often and which types of brands appear in television programming is an example of:
a. content analysis.
b. contrived observation.
c. descriptive observation.
d. descriptive analysis.
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