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Author Question: In the B2B marketplace, segmentation based on the precise way in which the business will use the ... (Read 36 times)

Wadzanai

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on: Jun 28, 2018
In the B2B marketplace, segmentation based on the precise way in which the business will use the product is called:
 a. segmentation by purchasing situation.
 b. segmentation by customer type.
 c. end-use application segmentation.
 d. segmentation by demographic characteristics.

Question 2

A consumer who is given a bar-coded card to present to the checkout clerk at a store so that his or her purchases can be recorded is participating in a scanner-based consumer panel.
 
 Indicate whether the statement is true or false


softEldritch

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

true


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