In the B2B marketplace, segmentation based on the precise way in ...

[Wadzanai]

In the B2B marketplace, segmentation based on the precise way in which the business will use the product is called:
 a. segmentation by purchasing situation.
 b. segmentation by customer type.
 c. end-use application segmentation.
 d. segmentation by demographic characteristics.

Question 2

A consumer who is given a bar-coded card to present to the checkout clerk at a store so that his or her purchases can be recorded is participating in a scanner-based consumer panel.
 
 Indicate whether the statement is true or false

[softEldritch]

Answer to Question 1

c

Answer to Question 2

true