In the B2B marketplace, segmentation based on the precise way in which the business will use the product is called:
a. segmentation by purchasing situation.
b. segmentation by customer type.
c. end-use application segmentation.
d. segmentation by demographic characteristics.
Question 2
A consumer who is given a bar-coded card to present to the checkout clerk at a store so that his or her purchases can be recorded is participating in a scanner-based consumer panel.
Indicate whether the statement is true or false
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