Author Question: The overarching goal of sales promotions is to create a price orientation where consumers wait for ... (Read 107 times)

clmills979 · **on:** Jun 28, 2018

The overarching goal of sales promotions is to create a price orientation where consumers wait for the deal that best suits their needs.

Indicate whether the statement is true or false

Question 2

Which type of segmentation is Zardo practicing when it divides its customers into categories such as small business, large business, government, and not-for-profit institutions?
a. End-use
b. Customer type
c. Demographic
d. Purchase category