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Author Question: The overarching goal of sales promotions is to create a price orientation where consumers wait for ... (Read 128 times)

clmills979

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on: Jun 28, 2018
The overarching goal of sales promotions is to create a price orientation where consumers wait for the deal that best suits their needs.
 
 Indicate whether the statement is true or false

Question 2

Which type of segmentation is Zardo practicing when it divides its customers into categories such as small business, large business, government, and not-for-profit institutions?
 a. End-use
 b. Customer type
 c. Demographic
 d. Purchase category


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ntsoane kedibone

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


clmills979

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Reply 2 on: Jun 28, 2018
Gracias!

AngeliqueG

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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